DESCRIPTION

Product design for a set of 3 robot toys along with interactive packaging

PROJECT TYPE
Product Design · Packaging Design · Character Design
TOOLS
Rhino 8 · Adobe Illustrator · 3D Printer · Acrylic Paint
ROLE
Concept · 3D Modeling · Packaging engineering · Visual Design
DELIVERABLES
3D Models · Fabricated and painted toys · Interactive packaging

PROJECT OVERVIEW

The project began as an exploration of product design and packaging design, with the goal of creating a small line of collectible toys that felt intentional, durable, and production-ready. Rather than treating packaging as a secondary container, I set out to design a system where the unboxing experience would extend the play value of the toy itself. The challenge was to develop a cohesive line of characters and engineer packaging that functioned both as protection and as an interactive storytelling device, transforming disposable materials into a piece of the product experience.

I modeled each robot in Rhino 8 to establish precise measurements before moving into prototyping. Using 3D prints, I tested scale, balance and durability to refine the handling of these toys. I then designed the packaging based on a crate from a space exploration company trying to terraform planets. The child would place the crate down on their bed, the desolate unknown planet, and lift the outer shell of the box up. Once removed, the walls of the inner box fall down and deploy the rover onto the unknown planet. The box unfolds into a miniature environment, allowing it to convert to a play surface rather than waste. The system was applied across three distinct characters: Reece the exploration rover, Roxy the mining unit, and Roots the terraforming crab. Each of their crafts with unique silhouettes, graphics and labeled work to create a cohesive, yet varied product line.

The final solution integrates product and packaging into a single interactive system that encourages imaginative play from the moment of unboxing. The reusable crates double as display and narrative props, reducing material discard while enhancing engagement and perceived value. By combining CAD modeling, rapid prototyping, and structural packaging design, the project demonstrates a complete workflow from concept through fabrication and showcases how thoughtful design can turn a simple toy into an immersive, story-driven experience.