Who i am
My name is Johnny Rodriguez and I am a passionate designer driven by the philosophy that design is more than just visuals on a page or screen, it is a way of shaping experiences, telling stories, and influencing the culture around us. I’m a naturally curious designer who enjoys exploring new ideas and finding creative ways to solve problems. Whether I’m sketching concepts, refining details, or learning a new tool, I love the process of turning an idea into something tangible. My goal is to create work that is thoughtful, engaging, and leaves a lasting impression. I’m always eager to expand my skills and contribute to projects that make an impact.
What i make
I have a strong foundation in print design. I specialize in environmental and event design, as well as packaging and branding design. I’ve developed everything from collectible blind boxes; designing the toys themselves, crafting the packaging systems, and building the promotional materials that bring them to life to cohesive brand identities and immersive environmental graphics that shape physical spaces. I enjoy building complete design ecosystems where every detail works together to tell a unified story.
In addition to physical design, I create digital assets including social media graphics, email newsletters, and other branded materials that extend a project’s presence across platforms.
Creativity doesn’t stop when the project ends. Outside of client work, I’m constantly creating through photography, painting, and drawing. For me, design isn’t just what I do it’s how I see the world. My creative hat never really comes off.
how i think
I believe great design begins with understanding people. Before creating visuals, I take time to understand the audience, the goals, and the problem that needs to be solved. Every project is an opportunity to explore ideas, ask questions, and discover solutions that are both creative and practical.
I approach design as an iterative process, where research, sketching, experimentation, and feedback all play an important role. Rather than settling on the first idea, I enjoy refining concepts until they communicate clearly and create a meaningful experience.
TECHNICAL SKILLS
Packaging
Dielines
Prepress
Print Production
CMYK
Spot Colors
Branding
Identity Systems
Logo Design
Brand Guidelines
Design
Environmental Design
Marketing
Editorial
PROGRAM EXPERIENCE
Photoshop
Illustrator
InDesign
After Effects
Nomad Sculpt
Rhino 8
Blender
Unreal Engine
Figma
LANGUAGES
English
Spanish
French
ASL
ZOE CENTER
Contract Graphic Designer | Jul 2025 - May 2026
• Collaborated in the creation of engaging visuals to promote upcoming events across social media platforms to increase awareness and attendance for church events as well as designing monthly youth ministry bulletin updates.
• Captured photos of corporate events and prepped them for use to reinforce fundraising materials to strengthen donor engagement.
• Facilitated the redesign of newsletter graphics with new typography, hierarchy, and that increased the click-through rate and retention of over 3,000 subscribers
THE LET IT BE FOUNDATION
Graphic Designer | Aug 2021 - Oct 2024
• The foundation needed stronger visual storytelling to increase awareness for Childhood Cancer Awareness month. I created compelling social media graphics that aligned with the campaign goals and brand identity which was visually consistent across platforms. This increased campaign visibility and engagement, helping amplify awareness of the foundation's mission.
• Foundation events required cohesive and professional visual materials to reflect their themes and values. I designed banners, posters, and print assets that supported event branding and messaging while collaborating with event planners to translate themes into effective print designs. This helped deliver polished event materials that enhanced the overall event experience and reinforced brand identity.
• The foundation needed authentic visuals to strengthen sponsor outreach and community relationships. I captured meaningful photos of families supported by the foundation by conducting on-site photo sessions, focusing on candid and respectful storytelling that highlighted community aid impact. I produced high quality imagery used in sponsor materials, helping foster stronger community connections and sponsor engagement.
• Auction items required professional imagery to increase visibility and perceived value at sponsor events. I photographed and prepared auction items for web and promotional use. I organized product photo shoots, captured images, and edited and optimized them for online viewing. I delivered clean, high quality product images that supported successful sponsor events and improved online presentation.
FREELANCE PHOTOGRAPHY
Photographer | Jan 2020 - Feb 2026
• Designed the brand identity of my business with Adobe Illustrator and conducted marketing research to ensure typography, color palettes, and tone of voice were consistent with industry standards. Advertisements were created using these brand guidelines to ensure consistency across social media platforms.
• Took photos of clients for various events such as graduations, birthdays, baptisms, first communions, and funerals to provide lasting memories. Culled over 300+ photos per event to find the best and most heart warming photos for clients.
• Edited photos in ranges from light to heavy editing with edits consisting of blemish removal, background clean-up, color corrections, dodging and burning, masking, and sharpening the photos to the client’s preference.