DESCRIPTION

A brand identity package for a Twitch streamer complete with logo mascot, stream and social media banners, and other collateral

PROJECT TYPE
Branding · Logo Design · Motion Graphics
TOOLS
Photoshop · Illustrator · After Effects
ROLE
Brand designer · Research · Video editor
DELIVERABLES
Logo suite · Stream introduction video · Stream overlays

PROJECT OVERVIEW

I increased follower growth and overall audience engagement by initiating a full rebrand that elevated a streamer’s visual identity into a cohesive, high-end experience. The rebrand resulted in a significant increase in followers and a stronger overall channel presence. The channel initially lacked a clear brand direction, making it difficult to stand out in a saturated market. To address this, I worked directly with the streamer to define their target audience and conducted research on high-performing streamers to identify effective visual strategies. From these insights, I determined the brand needed a more refined and premium aesthetic to better position the channel and attract viewers.

I then developed a research-based rebrand from the ground up, starting with a cohesive color palette and a custom dinosaur-themed logo mascot to serve as the core identity. Building on this, I designed a Twitch banner that highlighted the streamer’s most popular games through curated in-game imagery while reinforcing brand recognition with the mascot. To complete the experience, I created a full suite of stream overlays, including “Starting Soon” and “Be Right Back” screens. These featured a starry night sky concept aligned with the dinosaur theme, incorporating falling star animations as countdown elements to create a more immersive and memorable viewing experience.