“refreshing the unboxing experience”
DESCRIPTION
A clothing brand catered towards a Southern California Latino audience with a focus on urban style streetwear
PROJECT TYPE
Brand Identity · Packaging Design · Apparel Design · Social Media
TOOLS
Adobe Photoshop · Adobe Illustrator · Silkscreens
ROLE
Concept · Researcher · Packaging engineering · Visual Design · Prepress
DELIVERABLES
Brand Identity Systems · Apparel Designs/Mockups · Social Media Posts
PROJECT OVERVIEW
Continuing with the idea of interactive packaging that the previous project provided, this project reimagines the traditional blind box collectible by replacing passive, disposable packaging with a tactile story-driven reveal. The objective was to design a
character-based toy line I called Plant Pals, and create an unboxing experience that heightened anticipation while reinforcing the product's theme, plants and nature. The challenge was to maintain the surprise element collectors enjoy about unboxing, while introducing a more fun and playful interaction.
cielo apparel co.
Sketches & Concept Art
Using the modeling software Nomad 3D, I sculpted a set of six figures, each inspired by a different flower or plant and designed with expressive forms and distinct personalities. The lineup balances cute, humorous creatures with a secret carnivorous plant to add rarity and excitement. Implementing the use of a 3D printer allowed me to add a functional features in the fabrication process such as one character having glow in the dark finishes, and this adds to the interactions of desktop toy appeal.
3D Modeling & Coloring
Manufacturer Style Sheets & Dieline Packaging
The retail sell sheet was designed to present Plant Pot Pals as a market-ready product by highlighting its key features, functionality, and visual appeal. Balancing engaging graphics with clear product information, the layout communicates the concept quickly while providing retailers and buyers with the details needed to understand the product's value. The design emphasizes clean hierarchy, approachable branding, and a professional presentation suitable for sales and merchandising.
The technical drawing translates the Plant Pot Pals concept into a production-focused document by defining dimensions, construction details, and assembly requirements. Created with precision and clarity, the drawing demonstrates an understanding of manufacturing standards while ensuring the product can be accurately fabricated and assembled. This piece highlights the importance of bridging creative design with practical production documentation.
The packaging extends the botanical concept through plant pot containers. Instead of opening a foil bag, users pierce the sealed top of the plant pot and dig through the dirt colored confetti with the attached shovel to reveal their figure, transforming their reveal into an excavation. This approach reduces waste while turning the unboxing moment into an engaging, thematic experience that connects product, packaging and play.