“Cielo is a streetwear brand inspired by angelic symbolism, and the familiarity of faith within Latino culture”
cielo apparel co.
A clothing brand catered towards a Southern California Latino audience with a focus on urban style streetwear
DESCRIPTION
PROJECT TYPE
Brand Identity · Packaging Design · Apparel Design · Social Media
TOOLS
Adobe Photoshop · Adobe Illustrator · Silkscreens
ROLE
Concept · Researcher · Packaging engineering · Visual Design · Prepress
DELIVERABLES
Brand Identity Systems · Apparel Designs/Mockups · Social Media Posts
Cielo is a streetwear brand inspired by angelic symbolism, and the familiarity of faith within Latino culture, reinterpreted through contemporary streetwear aesthetics.
Concept
Mood board
A mood board was created to get a feel, and sense of where the design direction for the brand would be going, and what the look of the clothing would be.
Cielo was designed for a generation that wants to dress luxurious, but casual; trendy, but toned down. To understand who the brand needed to speak to, I developed a persona around the modern young Latino man balancing work, fitness, a social life, and an ever-evolving sense of style revolving around the latest social media trends.
Meet Leo, a 23 year old Southern Californian who sees clothing as an extension of his identity. He wants to look good wherever the day takes him without sacrificing comfort, quality, or the money he could be spending on experiences that matter to him.
PERSONAS
Cielo was named such to connect with the cultural familiarity and symbolism of faith that is prevalent in the Latino community. Cielo meaning “sky” or “heaven” in Spanish, draws inspiration from the Latino identity that greatly draws from faith. The brand identity reinterprets traditional angelic symbolism of wings and halos through the visual language of contemporary streetwear.
Brand Identity & Logo
Combination Mark
Word Mark
Symbol
Brand Pattern
The Clothing
Social Media
